What Responsive Design & Why is it Important ?

Lets look-up an astonishing fact about the present desktop user status.
It has almost become an work-only-tool used exclusively by professionals.
For everything else, smart-phones and tablets have become a much more
smarter and efficient alternative. As the mobile displaces standard
desktop for everything from blogging and chats to online purchasing,
the internet is rapidly changing to adapt to the needs of the mobile
world. The mobile responsiveness is the most critical and
emphasizing technology at this ecosystem.

Changing Website Dynamics

With the changing Website Dynamics, it had become apparent
that the customers chooses mobile for almost all leisurely
activities. It includes simple browsing to potent buying
decisions. Here are a few important buying decisions for
present day customer.

1. Almost 80% of internet users use smart phone
2. The number of mobile users will cross-over desktop users in 2015
3. 90% of users use mobile for quick information search
4. Almost 30 % Users are looking at mobile apps for searching their products
5. Users take smartphone for thier primary product search.

Advantages of a Mobile Responsive Websites

Having a responsive mobile website draws several benefits.
Here we enumerate a few key advantages that could set your
website on the roll.

Responsiveness as a key Ranking Factor

At several occasions, google has made it clear that responsiveness
is a key ranking factor. Recently a customer consulted us for their
dipping search traffic. We asked them to convert their website into
responsive form. Below find the traffic transition before and after
converting the website.

The higher satisfaction among mobile users, will reflect in higher
desktop traffic. And this will consequently form a cyclic process
driving-up both the mobile and desktop traffic and conversion.

Why Integrate Mobile Responsiveness

The mobile responsiveness creatively tackles the biggest challenge
in the mobile ecosystem; The various mobile devices having different
screen sizes, each of varying form between tablets to the smart-phones.
Even among the popular devices, the screen size could be anywhere between
3.5 inches to 10 inches. With a responsive mobile development, the server
renders a common CSS website template, that would indicate the available
screen sizes.

What is Responsive Web Design?

In a Mobile Responsive website, the various website elements are
developed to be flexible enough to conform the diverse device
screen sizes. The various re-adjustable screen elements include
navigation bars, banners, content, PNG images etc..

With smart CSS coding, the images could alternately resize,
partially shown or completely blocked as per the available
screen size.

Server Side Requisites for a Mobile website

Apart from the web development side, a responsive mobile
website would also require modern server resources. Or a
better server could make the website responsiveness faster
and effective. With the knowledge of device codes and user
agents, a modern web server pre-structure the response to
meet the general source order, URL structure, media, and
application designs. A good web host has the resource
leverage to realize the challenges and possibilities of
mobile technology.

With the Users flaunting their intent and wishes, the developers
and web hosts needs to follow the clear stratagem.