E-Commerce Bounce Rate Demystified and How to Decrease it

Do your website visitors seem to be too eager to leave ? Does your website have presumably low traffic/conversion ratio? All these could be pointers that your website has a high bounce rate.

Today your website success is not measured in-terms traffic but conversion ratio. And the website conversion ratio is influenced by the bounce rate. The bounce rate is also the measure of satisfaction of visitors. Although indirectly, bounce rate determines the success or failure of your website.

Bounce Rate Demystified

By definition, the bounce rate is the number of visitors who immediately leaves your website. A high bounce rate indicates that your visitors are not interested in your product or website. A low bounce rate indicates direct customer engagement. We can understand the concept of high bounce rate with comparing it to a physical store. Consider that your store is located in the busy central location. Now a good percentage of passerby could drop into your store. They many not have the direct intention for purchase but simply for curiosity. But the people who enter the store are invariably repelled by what they see and immediately leave the premises never to return. In the course of time, the bad word
about the store spreads, while incoming visitors eventually dries up.

A website with high traffic, but also with high bounce rate and low conversion can be compared to this physical store. Here your website could be having a steady traffic due to a high search engine position or a highly successful blog. But if you are concerned about conversion, ultimately it’s your E-commerce website bounce rate that counts.

Tune Down the Bounce Ratio

There is no one step definite process for cutting-down on the bounce rate. With continuous analysis and tweaking you can gradually tune-down the bounce ratio, but immediate results are achievable. Here are a number of low-lying fruits that can make an immediate change with your bounce ratio.

Good Layout Hierarchy:- This refers to the order of elements as observed by your visitors. At an ideal situation your visitor should first see the product title and then followed by images and related content. Also each element should be clearly understandable.

Strategically Placed Links; You can reorganize the navigation to positively invite the visitor to visit another page. This depreciates the bounce rate and gives you a better chance at conversion.

Web Users are Impatient: According to research, an average website visitors waits for three seconds before he hit the returns button. These returning visitors are registered as bounces. Now you can create fast-loading websites through good server response and lean coding capability. With hosting raja, you can be assured of one of the fastest responsiveness in the market.

Drill your Analytics:- Also check your analytics to ensure that your SEO company haven’t introduced the junk keywords into the fray, in-order to inflate your existing traffic. The wrong keywords essentially means wrong visitors. If your visitors don’t have an intention of purchase, its unlikely that you will be making a sale. With the exclusion of weed-traffic, you can have a better understanding of the real-bounce rate issues.

The small businesses have shed their attitude that bounce rate is out of their hand. With creating a intuitive website and better pricing strategies the goal of lower visitor bounces can indeed be achieved.

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